Benefits of Groupon Offers
1. Customers love them. Groupon offers attract new customers to you by appealing to bargain shoppers who are willing to pay but want to save money at the same time. Groupon promitions can be a benefit as long as the promotion does not sacrifice sales to existing customers, who are willing to pay full price for your products or services. It’s important to make these promotions a part of your overall marketing plan, side-by-side with your Google Adwords, Facebook, Twitter, Instagram and other social media platforms.
Disadvantages of Groupon Offers
1. Deals bring out bargain shoppers. Since Groupon’s whole premise is low cost, the customer base is in the habit of only looking for bargains and may not be willing to purchase without the deep-discount coupon as incentive. Therefore, you may see low levels of spending with commensure low rate of return. To counteract this, put an upper cap on the number of coupon deals you are willing to sell at the reduced price.
5. Look for better deals. Daily deals, like Groupon coupons, are not the only game you’ll find. You can easily run a similar promotion such as a discount on your business Facebook page, Instagram or through Twitter. Cheaper, better returns and you’re not giving away 50% off the top.
Not necessarily but you must be very careful with Groupon-type promotions. There are many ways to get creative and attract new customers. Want to know more? Contact Mike Krause at Sales Sense Payments for some targeted brainstorming to help you promote your business and not give away your profits!
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